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Shortlisted Entries

DIGITAL ADVERTISING AWARDS
1. Best App/Game used for Marketing
Entry Name
Client/Submitted By
#BigBillionStar on Tiktok - How Flipkart & Users made millions of TV Ads
Flipkart
The BigB Bot by Flipkart - WhatsApp Innovation
Flipkart
Maaza - Super Singer Gamification
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Phone Se Loan in 3 Mins
Madison Digital
Coca-Cola Cric n Coke Game
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Colors Dekho. Runs Banao.
Madison Digital
2. Best Brand Awareness Campaign using Mobile
Entry Name
Client/Submitted By
Made In Heaven
Amazon Prime Video by Pivotroots
Assistance bot with Hello English
Amazon India by Interactive Avenues - A Reprise Network Company
MG Hector Launch
Morris Garage by Interactive Avenues - A Reprise Network Company
Shielding Your Loved Ones
Asian Paints by Madison Digital
#BigBillionStar on Tiktok - How Flipkart & Users made millions of TV Ads!
Flipkart
3. Best Data Driven Marketing Strategy
Entry Name
Client/Submitted By
Mind Your Language
Ariston Thermo Group by WATConsult
Cold and Flu Predictor
GlaxoSmithKline by GroupM Media
Spotify
Spotify India by Interactive Avenues - A Reprise Network Company
Project - Surgical Strike
Flipkart
MSIL Always On Data-Driven Campaigns
Maruti Suzuki India by Adglobal 360
Max Life: Pushing Boundaries
Max Life Insurance by iProspect
4. Best Digital Integrated Campaign
Entry Name
Client/Submitted By
Reliance General Insurance - Business Scale up
Reliance General Insurance by iProspect
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble by Mediacom
Pampers POME - Omni-channel Digital Sampling & Engagement
Pampers – Procter &Gamble by ValueFirst Digital Media
Why Suffer Silently
Blue cross laboratories by C Com Digital
Nescafe E - Launch
Nestle India by TLG India (Performics India)
Abhi toh aur chalega
Asian Paints by Madison Digital
5. Best Display Campaign
Entry Name
Client/Submitted By
Coca-Cola Be the 12th Man
Coca-Cola India by Interactive Avenues - A Reprise Network Company
MG Hector Launch
MG Motors by Interactive Avenues - A Reprise Network Company
Powering The Beauty Within
Zivame by Affle India
Bad Candidate Alert: Empowering voters in the world’s largest democracy
Times Network by GroupM Media
YES Bank InstaTalk
Yes Bank by iProspect
Chat with Chiku (Hello, Virat!)
Uber by TLG India (Performics India)
6. Best Email Marketing Campaign
Entry Name
Client/Submitted By
Huggies Wipe Off
Kimberly Clark by FCB Interface
Ek Fikr Kam
Edelweiss SME Lending
ENABLING EFFECTIVE SEGMENTED EMAIL COMMUNICATION
BookMyShow by Kenscio Digital Marketing
7. Best Execution of Performance Campaign
Entry Name
Client/Submitted By
Machine learning on Google ads achieves 21% more conversion in non-peak season!
HDFC Life Insurance Company by Logicserve Digital
Brand Factory: Free Shopping Weekend
Future Group by Mediacom
Onlyleaf - A High ACoS Approach to Performance Marketing
Onlyleaf by HiveMinds Innovative Market Solutions
bigbasket - Hyper Personalization with Audience Segmentation in the Grocery Market Resulted in 2.34x Growth in ROI
bigbasket by HiveMinds Innovative Market Solutions
A path breaking campaign to increase online transactions with Mastercard
Mastercard by Flipkart
Ford's Drive towards the next leap in growth
Ford India by Wannamo Marketing
8. Best Lead Generation Campaign through Mobile
Entry Name
Client/Submitted By
Lead Gen Mobile First Website for Magnum Pleasure Pop-up Store Sydney
Unilever by Rage Communications
Chug Chug on Chuk Chuk
PepsiCo India by Mindshare India
When Women Joined Hands To Break Social Shackles
Meesho by Affle India
Hobby Ideas - Fevicryl Kala Stars
Pidilite Industries – Fevicryl Hobby Ideas by Schbang
9. Best Messaging Campaign
Entry Name
Client/Submitted By
On-boarding SMS Campaign by PVR Cinemas
PVR Cinemas
Self Paying Apartments in London
Acquist Marketing & Information Solutions
Best Messaging Campaign
Bajaj Finserv Direct
Kitna Kata
Association of Mutual Funds in India (AMFI) by Mirum Digital
10. Best Mobile Search Campaign
Entry Name
Client/Submitted By
GimBooks App search Campaign - How a Mobile Search campaign led to 500,000+ downloads without any other marketing.
G.I.M Infotech Pvt. Ltd.
Kurkure does not contain plastic
PepsiCo India
11. Best Omni-channel Campaign Management & Marketing Automation
Entry Name
Client/Submitted By
A path breaking campaign to increase online transactions with Mastercard
Mastercard by Flipkart
Kurkure Twistkeen Launch
PepsiCo India by Mindshare India
Making Naagin viral
Sony Music Entertainment India
Pampers POME - Omni-channel Digital Sampling & Engagement
Pampers - P&G by ValueFirst Digital Media
MoneyGram Blessing Campaign for ICC CWC 2019
MoneyGram International by Money Gram
12. Best Search Marketing Campaign
Entry Name
Client/Submitted By
Machine learning on Google ads achieves 21% more conversion in non-peak season!
HDFC Life Insurance Company by Logicserve Digital
MobiKwik - 3.5X Growth in organic visitors in 5 Months
MobiKwik by HiveMinds Innovative Market Solutions
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results
ZEE Entertainment Enterprise Ltd. - ZEE5 by TLG India (Performics India)
Building Hyper Local Search Marketing Campaigns using data signals
Ford India by Wannamo Marketing
Kurkure does not contain plastic
PepsiCo India by Mindshare India
Kia Seltos Search Campaign: Gallery Ads
Kia Motors India by Innocean Worldwide India
13. Best use of AR/VR in a Marketing Campaign
Entry Name
Client/Submitted By
Mahindra XUV3OO launch – BLINK TO EXPERIENCE
Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company
Coca-Cola x Snapchat - 12th Man Filter
Coca-Cola India by Interactive Avenues - A Reprise Network Company
#ColorMeMatte
Maybelline New York India by FoxyMoron
SBI Green Marathon : #RunForGreenIndia
SBI General Insurance by Pivotroots
14. Best use of Native Advertising
Entry Name
Client/Submitted By
With Great Pranks Comes Great Responsibility
United Breweries Ltd.by Mindshare India
#BigBillionStar on Tiktok - How Flipkart & Users made natively millions of TV Ads!
Flipkart
Flipkart Gives Adidas the Ultra Boost
Adidas by Flipkart
The Family Man
Amazon Prime Video by Pivotroots
PivotRoots & JioSaavn: Amazon Prime Video – Four More Shots Please
Amazon Prime Video by Pivotroots
15. Best Viral Marketing Campaign
Entry Name
Client/Submitted By
#BigBillionStar - Most Viral Campaign on Tiktok!!
Flipkart
Stand With Pride
Interactive Avenues - A Reprise Network Company
Idea Chor Campaign
MX Player
Under The Hood
FCA India Automobiles Pvt. by Digitas India
Best Viral Marketing Campaign | Manforce Condoms Moment marketing
Manforce Condoms (Mankind Pharma Ltd.) by Grapes Digital
16. Online Interactive Marketing
Entry Name
Client/Submitted By
Blow Maadi! (Please Blow!)
United Breweries by Mindshare India
Rekindling the childlike spirit of playfulness
Mondelez by FCB Interface
XL6 - Hello Ranveer
Maruti Suzuki India by Adglobal 360
The BigB Bot by Flipkart - WhatsApp Innovation
Flipkart
17. Online Video
Entry Name
Client/Submitted By
The Roadster Life Co: Breaking the Brand vs Label Barrier, how Roadster turned the love for travel to its advantage.
MYNTRA DESIGNS Pvt. Ltd.
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble India by Mediacom
Ariel #SonsShareTheLoad
Procter & Gamble India by Mediacom
Axis Bank Forex Cards Digital Campaign
Axis Bank
Vicks – One In A Million #TouchOfCare
Procter & Gamble India by MediaCom
#HauslonKiUdaan – Making India Future Ready! HDFC ERGO Insurance Awareness Award Quiz Junior - Empowering India to be Insurance Aware through Engaging Video Content
BC Web Wise Pvt. Ltd.
DIGITAL CONTENT AWARDS
1. B2B Content Campaign
Entry Name
Client/Submitted By
ETRealty Lighting
Ledvance by Spotlight, Times Internet
Yes Bank Premier League
Yes Bank
B2C Content Campaign
State Bank of India
Lenovo-Thinkbook-Global Product Launch Campaign
Lenovo by Position 2
2. B2C Content Campaign
Entry Name
Client/Submitted By
Flipkart India ka Fashion Capital - Season 2
Flipkart Fashion by Network 18 Media
Idea Chor Campaign
MX Player
Dream Girl Social Media Campaign
Balaji Motion Pictures by The Small Big Idea
Amazon Prime Video – The Family Man
Amazon Prime Video by Pivotroots
How Amazon Echo Leveraged Content to Engage
Amazon India by Interactive Avenues - A Reprise Network Company
Where The Heart Is!
Asian Paints by Madison Digital
3. Best Brand- Influencer Collaboration
Entry Name
Client/Submitted By
BeardKyunHoWeird
Havells India
Destination Canada with Curly Tales
Destination Canada by Charson Advisory Services
Best Brand Influencer Collaboration
Protinex, Danone India by Schbang
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble by Mediacom
HDFC Life Kahaani Express
HDFC Life Insurance by TLG India (Performics India)
SWIFT ICOTY DRIVE
Maruti Suzuki India by Adglobal 360
4. Best Use of Mobile for Content Marketing
Entry Name
Client/Submitted By
Too Yumm!’s baked snacks take over India’s biggest cricket league
TooYumm by Interactive Avenues Marketing Solutions
Photo OK Please
Tata Motors India Ltd. By Rage Communications
Right to Orgasm
Reckitt Benckiser India by Havas Worldwide
How Amazon India battled the festive clutter using content?
Amazon India by Interactive Avenues - A Reprise Network Company
Sprite Interactive Film – Summer ka best Idea!
Coca-Cola India by Interactive Avenues - A Reprise Network Company
5. Best Use of Real-Time Streaming
Entry Name
Client/Submitted By
Robert Downey Jr. Live Event At PVR
PVR Cinemas
Luv Kush Live Aarti
Viacom 18
Straight Up Punjab – India’s First Digital Live Concert
Sony Music
How Amazon launched their biggest sale using live event
Amazon India by Interactive Avenues - A Reprise Network Company
Developer Day
IBM India by GroupM Media
Abhi toh aur chalega
Asian Paints by Madison Digital
5. Best User-Generated Content used for a Campaign
Entry Name
Client/Submitted By
Photo OK Please
Tata Motors India By Rage Communications
#BigBillionStar on Tiktok - How Flipkart & Users made millions of TV Ads!
Flipkart
Har Ghooth Mein Swag- Tik Tok
PepsiCo India by Mindshare India
#AadhiwaliZindagiMitao
The Wishing Factory by Sirti
7. In-house Content Campaign
Entry Name
Client/Submitted By
Vanity Diaries
Amazon Beauty by Network 18 Media
How Pvt. Wealth Arm of Edelweiss built an In-house content strategy to raise over Rs.500 Crores in Debentures!
Edelweiss
Quaker Oats: Kitchen Khanna & Konversations
PepsiCo India by Mindshare India
#CarOShayari
Times Network by BCCL
The Quint’s Special Projects
Quintillion Media (The Quint)
8. Most Consistent Excellence in Digital Publishing
Entry Name
Client/Submitted By
The Quint Website
Qunitillion Media (The Quint)
Curly Tales
Fork Media Group
Aaj Tak
TV Today Network
SOCIAL MEDIA AWARDS
1. Best Blog
Entry Name
Client/Submitted By
#MoreThanReady
Infectious Advertising
The top blog talking about User Engagement, Retention & Improving CX
WebEngage
2. Best Social Influencer Campaign
Entry Name
Client/Submitted By
Only Men Can play Cricket ?
Diageo by Mindshare India
#AadhiwaliZindagiMitao
The Wishing Factory by Sriti
HDFC Bank - Add An Ad
HDFC Bank by Social Kinnect
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble India by Mediacom
Stories of Rakshakaran
FCB Ulka
#Shortcuts Social Influencer Campaign- Voot
Viacom18 Media
3. Best use of Facebook
Entry Name
Client/Submitted By
Right to Orgasm
Reckitt Benckiser India by Havas Worldwide
Mahindra XUV3OO launch – BLINK TO EXPERIENCE
Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company
#HauslonKiUdaan – Making India Future Ready! HDFC ERGO Insurance Awareness Award Quiz Junior - Empowering India to be Insurance Aware through Facebook
BC Web Wise
Only Men Can play Cricket ?
Diageo by Mindshare India
Maggi Monsoon campaign
Nestle India by TLG India (Performics India)
MGChangemakers Season2 brought to you by The Better India & MG Motor
MG Motors by Vikara Services
4. Best use of Instagram
Entry Name
Client/Submitted By
Too Yumm!’s baked snacks take over India’s biggest cricket league
TooYumm by Interactive Avenues - A Reprise Network Company
Colgate MaxFresh: MaxFresh Rap Battle Challenge
Colgate MaxFresh by Ripple Links
Fashion Instacast 2.0
Future Lifestyle Fashion by Interactive Avenues - A Reprise Network Company
SONY Alpha - Instagram
Sony India by Interactive Avenues - A Reprise Network Company
Right to Orgasm
Reckitt Benckiser India by Havas Worldwide
5. Best use of LinkedIn
Entry Name
Client/Submitted By
TVS Credit LinkedIn Campaign
TVS Credit Services by nteractive Avenues Marketing Solutions
Talentedge LinkedIn Campaign
Arrina Education Services
Corporate Salary Package Campaign
State Bank of India
6. Best use of Twitter
Entry Name
Client/Submitted By
Myntra Fashion Superstar
Myntra Designs
The Hardest Worker
Mahindra and Mahindra by FCB Interface
Right to Orgasm
Reckitt Benckiser India by Havas Worldwide
Chalo Kumbh Chale
Vivoki India
Mahindra XUV3OO launch – MIRROR ON THE WALL
Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company
7. Best use of YouTube
Entry Name
Client/Submitted By
Fevicol 60 Years
Madison Digital
Thums Up Mirrors – Contextual Video Advertising
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Creating a DESI TADKA with REGIONAL CHEFS! MASALA- AE-MAGIC HOME CHEF CAMPAIGN
Nestle India by TLG India (Performics India)
Kyu Sookhe Sookhe Hi- VOGON on YT
PepsiCo India by Mindshare India
Straight Up Punjab – India’s First Digital Live Concert
Sony Music
MOBILE AND APP AWARDS
1. Best Consumer Mobile Service
Entry Name
Client/Submitted By
Ask Nestle
Nestle by Digitas India
Paytm Money
Paytm Money
Assistance bot with Hello English
Amazon India by Interactive Avenues - A Reprise Network Company
2. Best Enterprise Product or Service
Entry Name
Client/Submitted By
GimBooks - Digitally Empowering SMEs of India
G.I.M Infotech
Fitternity
Fitternity
M.P. Birla Cement Armaan Nirmaan
Birla Corporation by Digitas India
3. Best Innovative Mobile App
Entry Name
Client/Submitted By
Paytm Money
Paytm Money
KhataBook App
KhataBook
“Machli” – AI based Mobile Application for Marine Fisher Folk
Reliance Foundation
4. Most Innovative Start-up App
Entry Name
Client/Submitted By
Empowering the regional language Internet audience
ShareChat
EarlySalary
EarlySalary
Ludo King
GAMETION TECHNOLOGIES
PAYMENT AND FINTECH AWARDS
1. Best Banking Tech
Entry Name
Submitted By
Axis Bank Money Quotient Interactive Statement
ZEUX Innovation
OneConnect
Axis Bank
2. Best Digital Payment Processor
Entry Name
Submitted By
Ongo Business POS
India Transact Services
CCAvenue
Infibeam Avenues
Mini-Magic from Spice Money
Spice Money
3. Best Insurance Tech
Entry Name
Submitted By
HDFC Life Click2Protect 3D Plus (C2P 3D Plus))
ZEUX Innovation
Ola Re. 2 Ride Insurance
Acko General Insurance
4. Best Lending Tech of the Year
Entry Name
Submitted By
ImpactGuru.com - Disrupting how healthcare and hospital bills are financed by helping patients fund their medical expenses
Impact Guru Technology Ventures
MoneyTap
MoneyTap
Best Lending Tech
Bajaj Finserv Direct
5. Best Mobile Payment Product or Service
Entry Name
Submitted By
Scaling payments and building an acceptance network for offline merchants
PhonePe
PayU App - Collect Payments Easily
PayU Payments
FD Mobile
First Data India
6. Best Payment Technology/Solution provider
Entry Name
Submitted By
Best Payment Technology/Solution Provider - Android POS - EMI feature
Pine Labs
First Data - ICICI Merchant Services (First Data is now Fiserv)
First Data India
Improving Customer Stickiness with Payment Solutions by Qwikcilver
Qwikcilver Solutions
7. Best Prepaid Gift Solution
Entry Name
Submitted By
Leading the Gift Cards from the front with 100+ Bn transactions, 400+ Mn cards, 200+ Brands..
Qwikcilver Solutions
Prepaid Card
InstantPay India
8. Most Innovative Fintech Data Solution Provider
Entry Name
Submitted By
Real Time Digital Onboarding for Current Account customers
Signzy Technologies
Cooperative Core Banking Solution (CCBS)for Agricultural and Rual Developement Banks (ARDBs)
National Informatics Centre
Online PSB Loans Ltd.
Online PSB Loans
9. Most Innovative Money Transfer Product/Service
Entry Name
Submitted By
Enabling financial inclusion through mom and pop stores
EKO India Financial Services
Most Innovative Money Transfer Product and Service
Rapipay Fintech
Real-Time Global Inbound Transfers via Unified Payments Interface
Western Union Services India
10. Most Innovative Wealth, Asset and Investment Management Service/Product
Entry Name
Submitted By
MF@WhatsApp
Motilal Oswal Asset Management Company Ltd.
Kaleidofin Pvt. Ltd.
Kaleidofin by Cubic Communication
Paytm Money
Paytm Money
TECHNOLOGY AWARDS
1. Best Digital API
Entry Name
Client/Submitted By
Frictionless and Secure Customer Onboarding using real-time trust APIs
Signzy Technologies
Oberoi Hotels - Calendar Upgrades
East India Hotels Ltd. (Oberoi & Trident Hotels)
Qwikcilver Digital API - Powering Brand Insistence by providing Accessibility
Qwikcilver Solutions
2. Best Tech for Advertising
Entry Name
Client/Submitted By
Affle - Future Ready Tech For Marketers
Affle India
Flipkart Digilytics Engine
Flipkart
The BigB Bot by Flipkart - WhatsApp Innovation
Flipkart
3. Best Tech for E-Commerce
Entry Name
Client/Submitted By
Vizury Engage360 - Omnichannel Revolution To Drive Loyalty
Affle India
Qwikcilver Product Suite – E-com giants’ best-kept secret
QwikCilver Solutions
PhonePe Switch - Your shortcut to a world of apps
PhonePe
4. Best Tech for Education
Entry Name
Client/Submitted By
Toppr Technologies Pvt. Ltd.
Toppr Technologies
NoPaperForms
NoPaperForms Solutions
Hello English App
Intap Labs
5. Best Tech for Health
Entry Name
Client/Submitted By
Max Bupa Health App
Max Bupa Health Insurance
Telemedicine services - eClinic
Doconline Health India
6. Best Tech for Media
Entry Name
Client/Submitted By
Blow Maadi! (Please Blow!)
United Breweries By Mindshare India
Straight Up Punjab – India’s First Digital Live Concert
Sony Music
How Amazon Echo Leveraged Content to Engage
Amazon India by Interactive Avenues - A Reprise Network Company
7. Best Tech for Retail
Entry Name
Client/Submitted By
Smart Retail Solution - Online 2 Offline Commerce (O2O)
Pactera Technologies International
Qwikcilver Product Suite – Every Retailer’s 3 A.M friend.
Qwikcilver Solutions
BAF - Blockchain Against Fraud (Retail)
Lakeba
8. Best use of Bots
Entry Name
Client/Submitted By
WhatsApp Banking
Kotak Mahindra Bank
Comicstaan 2: BOT FUNNY DOST - PivotRoots, SoCheers & XXWatts
Amazon Prime Video by Pivot Roots
Keya Voicebot
Kotak Mahindra Bank
9. Best Use of Experiential Tech for Digital & Physical Experiences
Entry Name
Client/Submitted By
Reliance SMART - MANGO VR EXPERIENCE
Reliance Retail - Reliance SMART
The BigB Bot by Flipkart - WhatsApp Innovation
Flipkart
HOW A BRAND SAFEGUARDED CHILDHOOD
Godrej Consumer Products by GroupM Media
10. Best use of IoT
Entry Name
Client/Submitted By
Energy Management Solution (EMS)
Tata Consultancy Services
Enhancing workspaces for the workers of tomorrow.
Interaction One Solutions
IOswitch
IOanyT Innovations
11. Best use of Machine Learning
Entry Name
Client/Submitted By
Cold and Flu Predictor
GSK by Mindshare India
Vizury Engage360 - Omnichannel Revolution To Drive Loyalty
Affle India
Use of Machine Learning for Train Waitlists Problem in India
Confirm Ticket Solutions (Confirm Tkt)
13. Most Digitally Enabled Organization
Entry Name
Client/Submitted By
Rada Ecosystem
TATA SIA AIRLINES
Oberoi Hotels - Report Automation
East India Hotels (Oberoi & Trident Hotels)
Smart Expense Reimbursement Solution
Maharashtra Hybrid Seeds Company by Systematix Infotech
DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS
1. Best use of Internet for Social and Economic Development
Entry Name
Client/Submitted By
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble India by MediaCom
Bad Candidate Alert: Empowering voters in the world’s largest democracy
Times Network by GroupM Media
P&G Shiksha #DontLetDreamsWait
Procter & Gamble India by MediaCom
2. Best use of Mobile for Social and Economic Development
Entry Name
Client/Submitted By
Commodities Supply Tracking System (CSTS)
RAMINFO Ltd.
SHEROES
SHEROES
ChalkLit - Lifelong learning and capacity building platform for teachers
Million Sparks Foundation
3. Best use of technology to drive/execute CSR initiative
Entry Name
Client/Submitted By
Reliance Foundation Information Services improving livelihood of marginal communities in India
Reliance Foundation
DIGITAL INCLUSION OF YOUNG ASPIRANTS
ANUDIP FOUNDATION FOR SOCIAL WELFARE
Digital Sakhi – Empowering women through Digital Finance
L&T Financial Services
SPECIAL AWARDS
Winners will be announced at the venue