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Winner 2021

SPECIAL AWARDS
Digital Person of the Year
Winner
Sanjeev Bikhchandani, Info Edge
Digital Startup of the year
Winner
Khatabook
Digital Agency of the Year
Gold
Wunderman Thompson
Silver
Kinnect
Bronze
WATConsult
DIGITAL ADVERTISING AWARDS
Partner
Best Messaging Campaign
Entry Name
Client/Submitted By
Gold
Getting India to Smile with Lay's
PepsiCo by Wunderman Thompson
Silver
Mat Kar Forward<
TikTok India by Kinnect
Best Mobile Search Campaign
Entry Name
Client/Submitted By
Gold
MSIL Mobile Search Campaign
Maruti Suzuki India by Hakuhodo Sync & AdGlobal 360
Silver
IndusInd Bank leverages Discovery Ads to drive Savings Account Openings
IndusInd Bank by Dentsu Webchutney
Bronze
Using Mobile Search to align with changing preferences of online grocery buyers
bigbasket by HiveMinds
Best Omni-channel Campaign Management & Marketing Automation
Entry Name
Client/Submitted By
Gold
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Silver
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
Bronze
Lifestyle Pvt Ltd
Lifestyle Pvt Ltd by Singleinterface
Bronze
The Cover Qawwali
IndiaFirst Life Insurance
Best Search Marketing Campaign
Entry Name
Client/Submitted By
Gold
Titan Eye Plus by AdLift
Titan Eye Plus by AdLift Marketing
Silver
Care Health Insurance by AdLift
Care Health Insurance by AdLift Marketing
Bronze
Tata Health SEO Performance
Tata Health by Social Panga
Best use of AR/VR in a Marketing Campaign
Entry Name
Client/Submitted By
Gold
Philips Hue
Signify Innovations India by Affinity Global Advertising
Silver
Dell G5 15 Gaming Laptop
Dell by Affinity Global Advertising
Bronze
Facebook AR blink, Rotate & Zoom experience to explore the all-new Vitara Brezza
Maruti Suzuki India Limited by Hakuhodo Sync & AdGlobal 360
Best use of Native Advertising
Entry Name
Client/Submitted By
Gold
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Silver
Ok, Flipkart, Deliver Exponential Results
Flipkart Internet
Silver
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
Bronze
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation (Amul)
Best Viral Marketing Campaign
Entry Name
Client/Submitted By
Gold
HOW PEPSI BROUGHT BACK SALAAM-NAMASTE INTO POP CULTURE WITH SWAG.
PepsiCo India by Wunderman Thompson
Silver
HOW INDIA CELEBRATED 'BEING SINGLE' ON VALENTINE'S DAY.
PepsiCo India by Wunderman Thompson
Bronze
Fevicol's #MyFevicolAd
Fevicol by Schbang
Online Interactive Marketing
Entry Name
Client/Submitted By
Gold
Kia Sonet Voice Enabled Campaign
Kia Motors India by Innocean Worldwide India
Silver
Bigg Boss 13 Asli Fans Integrated Campaign
Viacom18 Digital Venture
Bronze
Kingfisher #StayAtHome
Kingfisher by InMobi
Online Video
Entry Name
Client/Submitted By
Gold
The Little Burglar - Volkswagen
Volkswagen India
Silver
Unstoppable India
PhonePe
Bronze
Mondelēz helps Cadbury lovers unlock a sweet surprise
Cadbury-Mondelez by InMobi
Best Lead Generation Campaign through Mobile
Entry Name
Client/Submitted By
Gold
KreditBee: Bringing Dreams to Life
KreditBee by InMobi
Silver
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
Bronze
Meesho Empowers Women to start their Business with Zero Investment
Meesho by InMobi
Best Email Marketing Campaign
Entry Name
Client/Submitted By
Gold
KNORR Brown Sauces & Intense Flavours Launch
Unilever Food Solutions by Rage Communications
Silver
Sovereign Gold Bond - Emailer Campaign
Geojit Financial Services by Mirum Digital
Bronze
First in the industry personalised fare drop/ discount emailer campaign
IndiGo (InterGlobe Aviation) by iCubeswire
Best Display Campaign
Entry Name
Client/Submitted By
Gold
Domino's Introduces Zero Contact Delivery in India
Jubilant FoodWorks Limited (Domino's India) by HiveMinds
Silver
Zimmedari Se Tayyari, YES BANK
YES BANK
Bronze
Ok, Flipkart, Deliver Exponential Results
Flipkart Internet
Best Digital Integrated Campaign
Entry Name
Client/Submitted By
Gold
The Cover Qawwali
IndiaFirst Life Insurance
Silver
HDFC Bank Festive Treats 2020
HDFC Bank by Publicis Media - Performics
Bronze
Think Quality. Think Equity. Think Motilal Oswal.
Motilal Oswal Financial Services
Best Data Driven Marketing Strategy
Entry Name
Client/Submitted By
Gold
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Silver
Johnsons Baby: Helping Moms choose the best in Baby care
Johnson & Johnson by Interactive Avenues
Bronze
TATA Tea Premium - Dil se rich Dilli | Paytm Ads
Tata Consumer Products by One97 Communications (Paytm)
Best Brand Awareness Campaign using Mobile
Entry Name
Client/Submitted By
Gold
PEPSI UPENDS AGE-OLD ASSUMPTIONS ABOUT SINGLEHOOD ON VALENTINE'S DAY.
PepsiCo India by Wunderman Thompson
Silver
Domino's Introduces Zero Contact Delivery in India
Jubilant FoodWorks (Domino's India) by HiveMinds
Bronze
Gulf Oil - Jamoora Tesan
Gulf Oil Lubricants India by ENIL
Best App/Game used for Marketing
Entry Name
Client/Submitted By
Gold
Ok, Flipkart, Deliver Exponential Results
Flipkart Internet
Silver
Cricket gamification for cards acquisition along with preference performance
Citibank India by Publicis
Bronze
Safety First Ludo
Tata Motors by WATConsult
Best Execution of Performance Campaign
Entry Name
Client/Submitted By
Gold
P&G iTrial Digital Sampling by ValueFirst
P&G by ValueFirst Digital Media
Silver
KreditBee: Bringing Dreams to Life
KreditBee by InMobi
Bronze
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
DIGITAL CONTENT AWARDS
Most Consistent Excellence in Digital Publishing
Entry Name
Submitted By
Gold
NEWJ Daily Publishing
New Emerging World of Journalism Pvt Ltd (NEWJ)
Silver
Angel Academy
Angel Broking by Qrius
Bronze
Trip Story - Riding Through the Lockdown
Royal Enfield (A unit of EICHER MOTORS LIMITED)
In-house Content Campaign
Entry Name
Submitted By
Gold
NEWJ Munchies
New Emerging World of Journalism Pvt Ltd (NEWJ)
Silver
Project COV-ER-ALL - A public awareness campaign on safe travel by ixigo
ixigo
Bronze
B Natural Fruit Beverage: Hum Honge Kamyaab Har Din
ITC Foods by TPGLOBAL CREATIONS
Best User-Generated Content used for a Campaign
Entry Name
Submitted By
Gold
HOW PEPSI & THE SWAG GENERATION REVIVED SALAAM-NAMASTE AS THE RIGHT WAY TO GREET DURING COVID
PepsiCo India by Wunderman Thompson
Silver
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation Limited (Amul)
Bronze
Vivel #VoiceOfArt
ITC by The Digital Street LLP
Best Use of Real-Time Streaming
Entry Name
Submitted By
Gold
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation Limited (Amul)
Silver
Sangeet Setu - The Bridge that Connnected A Billion Hearts
ISRA by Moving Pixels
Bronze
Live From Home
Asian Paints by Kinnect
Best Use of Mobile for Content Marketing
Entry Name
Submitted By
Gold
Kya Plan Hai
United Breweries by Bobble AI
Silver
New 2020 Dzire - Facelift Launch
Maruti Suzuki India Limited by Hakuhodo Sync & AdGlobal 360
Bronze
HOW INDIA REDISCOVERED SALAAM-NAMASTE WITH SWAG DURING COVID.
PepsiCo India by Wunderman Thompson
Best Brand- Influencer Collaboration
Entry Name
Submitted By
Gold
Safe SPACES - Best Brand Influencer Collab
Welspun Global by 21n78e Creative Labs
Gold
Dark Fantasy #ALotCanHappenInside
ITC Limited by The Digital Street LLP
Silver
PEPSI & THE ULTIMATE BACHELOR UPENDS AGE-OLD ASSUMPTIONS ABOUT SINGLEHOOD ON VALENTINE'S DAY
PepsiCo India by Wunderman Thompson
Bronze
Ab Cricket Buzzega
Cricbuzz by WATConsult
B2C Content Campaign
Entry Name
Submitted By
Gold
Discover More with Poetry
Ford India
Silver
Ab Dandruff Hatao
Himalaya Hair Care by Webenza India
Bronze
Add An Ad
HDFC Bank by Kinnect
B2B Content Campaign
Entry Name
Submitted By
Gold
Build & Grow Series - HSBC Commercial Banking (CMB)
HSBC by PHD Media
Silver
Taiyaar Hai Hum
OkCredit
Bronze
Automation Masterclass
Automation Anywhere
SOCIAL MEDIA AWARDS
Best use of YouTube
Entry Name
Client/Submitted By
Gold
Hershey's #HappyAtHome Campaign
The Hershey Company by Foxymoron
Silver
Honda Big Wing H'ness CB350 Digital (Virtual) Launch | September'20
Honda Motorcycle & Scooter India by ESP Films
Bronze
Care will Overcome - the Global Anthem of Hope
Bajaj Allianz General Insurance by WATConsult
Best use of Twitter
Entry Name
Submitted By
Gold
#Binod
Paytm (One97 Communications)
Silver
Kia Sonet World Premiere Heart To Remind Campaign
Kia Motors India by Innocean Worldwide India
Bronze
BEST USE OF TWITTER - Yoga Day Campaign
STATE BANK OF INDIA
Best use of LinkedIn
Entry Name
Client/Submitted By
Gold
Her Fresh Start
Great Learning
Silver
Talentedge LinkedIn Campaign
Arrina Education Services
Best use of Instagram
Entry Name
Client/Submitted By
Gold
Add An Ad
HDFC Bank by Kinnect
Silver
Vivel #VoiceOfArt
ITC by The Digital Street LLP
Bronze
Your Dark Side
Voot Select, Viacom 18 Digital Ventures by BC Web Wise
Best use of Facebook
Entry Name
Client/Submitted By
Gold
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation (Amul)
Silver
Health From Home campaign
Aditya Birla Health Insurance
Bronze
SOCIAL MEDIA MANAGEMENT (SMM)
Campbells ANZ by Rage Communications
Best Social Influencer Campaign
Entry Name
Client/Submitted By
Gold
Facebook: Social For Good Liveathon
20:20 MSL
Silver
Add An Ad
HDFC Bank by Kinnect
Bronze
PEPSI & THE ULTIMATE BACHELOR UPENDS AGE-OLD ASSUMPTIONS ABOUT SINGLEHOOD ON VALENTINE'S DAY
PepsiCo India by Wunderman Thompson
MOBILE AND APP AWARDS
Best Consumer Mobile Service
Entry Name
Client/Submitted By
Winner
MyJio - Gateway to Digital Life
Jio
Best Enterprise Product or Service
Entry Name
Client/Submitted By
Winner
Empowering leadership with real-time insights for intelligent governance through TCS Digital Enterprise Governance Suite
Tata Consultancy Services
Best Innovative Mobile App
Entry Name
Client/Submitted By
Winner
Mitron TV
Mitron TV
Most Innovative Start-up App
Entry Name
Client/Submitted By
Winner
Chalo App
Chalo (Zophop Technologies)
TECHNOLOGY AWARDS
Best Digital API
Entry Name
Client/Submitted By
Winner
Pine Labs PoS App Marketplace
Pine Labs
Best Tech for Advertising
Entry Name
Client/Submitted By
Winner
MAHINDRA FURIO AR VR
Mahindra Truck and Bus
Best Tech for E-Commerce
Entry Name
Client/Submitted By
Winner
Smaarpulse means less confused customers!!
Enixta Innovations
Best Tech for Education
Entry Name
Client/Submitted By
Winner
Infosys Wingspan Learning Platform
Infosys
Best Tech for Health
Entry Name
Client/Submitted By
Winner
HealthifyMe
HealthifyMe
Best UI & UX Design
Entry Name
Client/Submitted By
Winner
Arena Animation Website Revamp
Aptech
Best use of AR/VR in Gaming/Gamification
Entry Name
Client/Submitted By
Winner
Kingfisher #StayAtHome
Kingfisher by InMobi
Best use of Bots (Chat and Voice)
Entry Name
Client/Submitted By
Winner
Conversational Commerce
Nippon India Mutual Fund
Best use of Emerging Tech
Entry Name
Client/Submitted By
Winner
Analogue to Digital - Making Lending end-to-end digital through Paisabazaar Stack - An industry-first initiative
Paisabazaar.com
DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS
Best use of Internet for Social and Economic Development
Entry Name
Client/Submitted By
Winner
Using Digital to Reach 11 Million People Resulting in 50k donors to feed COVID-hit communities
HiveMinds Innovative Market Solutions
Best use of Mobile for Social and Economic Development
Entry Name
Client/Submitted By
Winner
Happydent Sparkling Smiles
Perfetti Van Melle India by Grapes Digital
Best use of Technology to Drive/Execute CSR Initiative
Entry Name
Client/Submitted By
Winner
ImpactGuru.com: Disrupting how healthcare is financed by helping patients fund medical expenses
Impact Guru Technology Ventures
PAYMENTS AND FINTECH AWARDS
Best Fintech and Bank Collaboration
Entry Name
Client/Submitted By
Winner
Innovative Banking Services during floods
Pay Point
Best Fintech Growth Story
Entry Name
Client/Submitted By
Winner
Paytm
Paytm (One97 Communications)
Best use of technology in FinTech
Entry Name
Client/Submitted By
Winner
Lyra last-mile connectivity solution for rural India
Lyra Network
Excellence in Business Lending
Entry Name
Client/Submitted By
Winner
KredX
Minions Ventures (KredX)
Excellence in Consumer Lending
Entry Name
Client/Submitted By
Winner
Paisabazaar.com - Ushering a new era of digitized lending
Paisabazaar.com
Excellence in Insurance
Entry Name
Client/Submitted By
Winner
Aditya Birla Health Insurance
Aditya Birla Health Insurance
Excellence in Payments
Entry Name
Client/Submitted By
Winner
BharatPe- Enabling payments for millions of merchants
BharatPe (Resilient Innovations)
Excellence in Wealth management
Entry Name
Client/Submitted By
Winner
Helping customers build long term wealth via investments in Mutual Funds
PhonePe
Most Innovative Digital Bank
Entry Name
Client/Submitted By
Winner
Open Financial Technologies Pvt. Ltd
Open Financial Technologies
Most Innovative RegTech solution
Entry Name
Client/Submitted By
Winner
Karza Technologies - Innovation in RegTech
Karza Technologies