RULES & ELIGIBILITY


ELIGIBILITY TO SUBMIT ENTRIES - Entries submitted should be active in India between 1st Oct’17 – 30th Sept’18
FEES FOR THE ENTRY SUBMISSION



ENTER BEFORE:
MEMBER
NON-MEMBER
Early Bird Deadline | October 30, 2018 INR 3,500/- + GST INR 7,000/- + GST
Regular Deadline | November 30, 2018 INR 5,000/- + GST INR 9,000/- + GST
Extended Deadline with Late Fee | December 10, 2018 INR 5500/- + GST INR 9500/- + GST


ENTRY FEE FOR DIGITAL SOCIAL & ECONOMIC EMPOWERMENT AWARD CATEGORY: INR 1000 /- + GST

NO FEE FOR SPECIAL AWARD CATEGORY

Refund Policy: Once the fee is paid, no refunds will be issued

THE TIMELINE | WHAT HAPPENS & WHEN



  • Entry Open on

    September 15, 2018 | 0900 hrs (IST)
  • Early Bird Deadline

    October 30, 2018 | 0900 hrs (IST)
  • Normal Deadline

    November 30, 2018 | 0900 hrs (IST)
  • Extended Deadline(Late Fees Applicable)

    December 10, 2018 | 0900 hrs (IST)
  • Phase one | Pre-Screening of entries

    Third Week of Dec
  • Shortlist Announced

    Fourth Week of Dec
  • Phase Two | Finalisation of winners

    Second Week of Jan
  • Gala Awards Ceremony

    January 18, 2019

Judging Process

The India Digital Awards nominees and winners are selected by judges from the best work entered through the call for entries. Judging is done in two stages:


Phase One | Pre-Screening

The shortlist is decided by the first round of voting against a pre-set criteria for the respective category. Judges evaluate and score each entry. Each campaign is screened by multiple judges. A voting system selects the highest marks given in each category. The ten entries with the highest scores become the category finalists.


Phase Two | Jury Meet

Further voting establishes the ranking in each category, which is the basis for the juries’ discussions and final result. Judges evaluate, discuss and debate the merits of each shortlisted entry to determine the category winners. Judges score each campaign from 1-10 – 1 being lowest and 10 being highest. Scores are tabulated, and entries are awarded.

Jury Panel will make the final selection of winners. If there are no suitable entries, judges may decline to appoint a winner for any category in any given year.

At all marking stages, a judge’s vote will not be counted for any entry submitted by his or her own company. The decision of the judges in all matters relating to the awards will be final and binding. India Digital Awards shall not be liable to give any explanation to anyone for disqualification of entries.


Judging Criteria

The jury shall evaluate entries based on five criteria:

i. Creativity and Innovation: Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

ii. Execution of campaign: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the campaign. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.

iii. Results of campaign: Jury shall evaluate campaign on the basis of the results of the campaign based on whether the campaign achieved desired results, whether it was able to reach to target audience or on any other statistic which will help in proving the results of the campaign.

iv. Overall experience:An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, and interactivity.

v. Strategy: An entry should demonstrate approach to the overall purpose and target audienc throughout each elements of the campaign.

The jury shall evaluate entries based on five criteria:

i. Creativity and Innovation:Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

ii. Execution: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the campaign. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.

iii. Results: Jury shall evaluate campaign on the basis of the results of the campaign based on whether the campaign achieved desired results, whether it was able to reach to target audience or on any other statistic which will help in proving the results of the campaign.

iv. Overall experience: An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, and interactivity.

v. Engagement: An entry in this category should have substantial engagement which adds to the overall purpose of the campaign and helps in achieving results.

The jury shall evaluate entries based on five criteria:

i. Creativity and Innovation: Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

ii. Execution of campaign: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the campaign. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.

iii. Results of campaign: Jury shall evaluate campaign on the basis of the results of the campaign based on whether the campaign achieved desired results, whether it was able to reach to target audience or on any other statistic which will help in proving the results of the campaign.

iv. Overall experience: An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, and interactivity.

v. Strategy: An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.

The jury shall evaluate entries based on five criteria:

i. Content, Creativity and Innovation: Jury shall focus on the content, creativity & innovation of the product or service being evaluated.

ii. Structure and Navigation: Jury shall focus on the structure and navigation in terms of framework of a mobile site, application or product designed.

iii. Functionality: Jury shall focus on the functionality of the product/service in terms of use of technology.

iv. Results/Performance: Jury shall evaluate entry on the basis of the results/performance of the project based on return on investment, benefits to individual users or to enterprises as a whole or any other statistic, which will help in proving the results of the campaign.

v. Overall Experience: Jury shall evaluate the entry on the basis of the overall experience of the product/service that offers users the capabilities they desire.

The jury shall evaluate entries based on five criteria:

i. Innovation: The Jury shall focus on the technological innovation, pre-emptive approach, problem identification-problem solving measures and creative application of concepts in the programme/product/service.

ii. Ease of use/accessibility:The Jury shall focus on how convenient the programme/product/service has proved for the users in terms of accessibility and utility.

iii. Reach and engagement: How extensively did the programme/product/service reach out to the customers and engaged them, and how well was it accepted across various target groups.

iv. Strategy & Execution: How effective were the strategies and activities implemented in terms of marketing, operation and execution of the programme/product/service.

v. Results: Jury shall evaluate entry on the basis of the results of the project based on return on investment, benefits to individual users or to enterprises as a whole or any other statistic, which will help in proving the results of the product/service/programme.

The jury shall evaluate entries based on the following criteria:

i. Robustness of technology: Jury will focus on the quality & endurance of the technology used. The entry must possess technology that is not easily affected by any threats and/or recovers quickly or holds up well under exceptional circumstances.

ii. Uniqueness of technology used: The entry must demonstrate a capacity to overperform & outdo any other innovation in the same space. It must be unique in its offering, its design & its experience.

iv. User Interface: Ease of usage, interactivity, good quality audio and visuals, and overall user interface.

v. Overall Experience: An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, ease of use and interactivity

iii. Results: Jury shall evaluate entry on the basis of the results of the project based on return on investment, benefits to individual users or to enterprises as a whole or any other statistic, which will help in proving the results of the campaign.

The jury shall evaluate entries based on five criteria:

i. Innovation: The Jury shall focus on the technological innovation, preemptive approach, problem identification-problem solving measures and creative application of concepts in the programme/product/service.

ii. Ease of use/accessibility: The Jury shall focus on how convenient the programme/product/service has proved for the users in terms of accessibility and utility.

iii. Reach and engagement: How extensively did the programme/product/service reach out to the customers and engaged them, and how well was it accepted across various target groups.

iv. Strategy & Execution: How effective were the strategies and activities implemented in terms of meticulous strategizing and execution of the programme/product/service.

v. Empowerment: Jury shall evaluate entry on the basis of the results of the project based on the benefits to individual users or to enterprises as a whole, or any other statistic, which will help in proving the social and/or economic assistance meted out to the consumers through the use of the product/service/programme.