AWARD CATEGORIES

1.Display Campaign
Any campaign which emphasized the use of digital banners, buttons, pop-ups, videos or any other form of web display to promote an idea, concept, product, service, offer, etc. and helped the campaigner in achieving the desired targets.

2. Search Marketing Campaign
Any paid form of search campaign which aimed at using search engine/engines for promotion of a product, service or event or for any other marketing activity and achieved great results in terms of number of clicks, visits, registrations and/or transactions. 

3. Viral Marketing Campaign
Any advertising and/or marketing phenomenon that was executed via the message format of text, graphic, video or any interactive activity that achieved the facilitation and encouragement of sharing and/or tagging of the message amongst the masses at large over web, mobile, social media or any other form of digital forum thereby succeeding in influencing the behavior, perception or likeability towards the idea, product or service. 

4. Email Marketing Campaign
Any campaign that utilized direct marketing as a tool via electronic mail to broadcast, propagate, circulate or disseminate a message and effectively fulfilled the objective of promotion, advertising, buzz-creation or publicity amongst the relevant target group. 

5. Social Media Marketing Campaign
Any creative and innovative activity performed which exemplifies efficient use of online social media viz. websites, applications, APIs, plug-ins, etc. in the holistic sense as ancillary to an advertising or a marketing campaign.

6. Digital Integrated Campaign
Any comprehensive Integrated Media Plan which was executed over either all web based forums or all mobile based platforms in cohesion. All the entries must include media buys and placement over the entire gamut of digital media utilized.

7. Execution of Performance Campaign
Any campaign based on measurable results which was publisher/network/agency led and devised, created and delivered either completely internally or through a collaboration of parties that enabled them successfully manage expectations whilst adding incremental or innovative sales value thereby achieving goals.

8. Omni-channel Campaign Management & Marketing Automation
Any brand that runs integrated marketing campaigns across multi channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.

9. Best Data Driven Marketing Strategy
Aims to award the best strategy which intelligently uses data for advanced marketing results.

10. Best Use of AR/VR in a Marketing Campaign
Innovative use of AR/VR Technology for marketing or integration of AR/VR with a campaign.

11. Best Mobile Search Campaign
Any campaign that has best utilized the immense power of mobile search in today’s changing marketing environment.

12. Best Brand Awareness Campaign using Mobile
Any campaign that has grown/developed the awareness of a brand using mobile.

13. Best Lead Generation Campaign through Mobile
Any campaign that expertly uses mobile to directly impact sales, conversions, trials or purchase intent.

14. Best Mobile Game Used for Marketing
Any brand that successfully markets its product/service using a game to effectively propagate a message on the mobile platform.

15. Best Messaging Campaign
Any brand that best uses SMS/MMS to market their product/service for a marketing campaign.

1. E-commerce Website by a Retail Brand
Any All website and web portals dealing with online commerce, trade and exchange vis-à-vis the retail sale of any product or service or a range of products and services across several categories other than Travel and consolidates this operation with a delivery service to the customers in case of tangible products.

2. E-commerce Website in a Specialised Category
Any website or web-portal which provides the consumers the facility of online commerce, trade and exchange vis-à-vis the retail sale and/or booking of any product or service or a range of products and services exclusively in a particular specialized niche category. All classified websites also qualify for this sub-category.

3. Local language
Any website/web-portal designed with the objective of providing specific service(s) or information in any of the languages scheduled under the Indian local languages by the Constitution of India.

4. News Content
Any website/web-portal/webpage/social media forum especially dedicated to the service of providing consumers with online news content and updates in a plenary, convenient and transparent manner.

5. Travel
Any website/web-portal/webpage/social media forum dedicated to offering travel services, arrangement facilities and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages, online travel agents, online travel guides, travel writings, travel tools and other travel services.

6. Financial
Any website/web-portal/webpage/social media forum providing financial services and/or information. These include online stock trading, financial news, mortgage information, online banking, bill paying services or other consumer related financial services.

7. Education
Any website/web-portal/webpage/social media forum providing educational courses and/or information regarding course material, study material, online training, education related information, and others.

8. Brand/Product Websites
Any website/web-portal/webpage providing information regarding a brand/product/service and/or promoting a brand / product/service. These could include features, review, and information of any type of consumer brand/product/service.

1. Consumer Mobile Service
Any remarkable service which provides facilities pertaining to utility and/or entertainment needs of the users including graphics, information, assistance, open-source data, music, video, social media, m-commerce, messaging, mailing, data-storing, GPS/location tracking and etc through cross-platform forums, mobile-based browsers, applications and/or portals.

2. Enterprise Product or Service
Any state-of-the-art mobile tool designed and dedicated to the purpose of helping and supporting users from corporations or enterprises to work smarter and do business better on the move by providing efficient tools, mechanics, services, products and/or information relevant to the domain.

3. Best Mobile App
Any pre-emptive and innovative mobile app or game designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.

4. Best mobile website

Any website that is designed specifically for a mobile screen excluding mobile apps.  

PAYMENT & FINTECH AWARDS

1. Best Prepaid Product
This award seeks to acknowledge the best prepaid instrument (card or wallet) for public or enterprise use, i.e. both B2B & B2C products including Pre-paid payment cards, mobile wallets, gift cards, meal coupons & cards, incentive cards, loyalty card, travel cards and co-branded prepaid cards.
2. Best Digital Payment Facilitator
All payment gateways, payment processors and merchant account providers which have facilitated the process of fast and secure digital payments for goods and services are eligible for application in this sub-category.
3. Best Mobile Payment Product or Service
Any mobile payment product or service that renders cashless offerings, provisions and packages for mobile ticketing, billing, banking, credit and payment services, financial inclusion, etc., and has been built with the objective of providing convenience and security to the users in terms of financial transactions is eligible for application in this sub- category.
4. Best Payment Technology/Solution provider
This award will recognize a technology/payment solution provider who has excelled in its field, implementing innovative cards or payments technology or payments solution into organizations during the past year and has led to an improvement in the overall efficiency of a company's operations

5. Innovative Wealth, Asset and Investment Management service/product
Any wealth, asset or investment management system/product/service that has provided innovative ways to improve management & reduction of risk, transaction tracking, analytics as well as profit potential.

6. Innovative Money Transfer Product/Service
Any technology that has provided an innovative solution in the money transfer space for a fast & economical transaction to help the end user & adopt a transparent transaction process. This solution must implement a solid security process while complying with laws and regulations.

7. Innovative Lending Product/Service
Any innovative product or service that offers a significantly enhanced technology to provide benefits to both lenders and borrowers.

8. Innovative Insurance Product/Service
Any advanced insurance software product/service that has improved the efficiency of insurance processes like comprehensive policy analysis, compensation, claim & bonus monitoring, data handling.

9. Innovative Fintech Data Solution Provider
Any dynamic data management solution that enables users to manage, analyze, filter & integrate data to create consistent & accurate information that helps users in effective decision making.

1. Best Use of Mobile for Social and Economic Development
Best mobile initiatives, programmes, products and services that have had a tangible effect in bridging the digital divide at an affordable cost.
2. Best Use of Internet for Social and Economic Development
Best web initiatives, programmes, products and service that have had a tangible effect in bridging the digital divide at an affordable cost.
Note: The rates applicable for this category would be INR 1000 for both members and non-members.

1. Digital Agency of the Year
The objective of this category is to give award to an Agency which scores more than the rest of its competition based on the average score (in percentage), quality of entries and number of entries (Quantum of work done) across all categories mentioned above.

1. Digital Branded Campaign
Any audio, video or textual content in the form of a campaign created to promote a brand on digital platforms like social media, blogs, podcasts etc. If a single platform is used or even if a combination of these platforms is used, the brand, clients are eligible.
2. Best Use of Real-Time Streaming Video
Any brand/company that uses real time streaming to effectively market itself and the content that it wishes to promote through any media accessible.
3. Best User-Generated Content
Any brand that has successfully used user-generated content such as a blog, a chat, a tweet, a video, or a podcast etc.
4. Best Use of Mobile for Content Marketing campaign
Any brand that creates and uses high quality content specifically for mobile as a medium to promote its products and/or services.  
5. Excellence in Digital Publishing Award for Marketing
Any brand that has been able to use excellent content in the form of a blog, social media, website or any other form of marketing that involves content delivery.

1. Adtech
The best ad-tech solution to improve delivery, process, reach for a brand or organization to increasing advertising efficiencies.

2. eCommerce Tech
Any brand/organization that uses technology to optimize their commercial services over the Internet or created a solution to improve e-commerce processes. Using technology to enhance website appearance, interactivity & experience will also be considered as a qualifier for this award.

3. Big Data Tech
Any brand/organization that has successfully optimized their data management, data utilization & data storage through new & improved technology.

4. News Tech
Any brand/organization that has successfully used technology to improve assembly, creation, delivery & design of the website, blog, or any other source/outlet of news.

5. Food Tech
Any brand/organization that has successfully used/integrated technology to improve their offerings, services & delivery in the food industry.

6. IoT
Any brand/organization that has successfully propagated smart device technology to optimize processes and make people’s life easier.

7. Health Tech
Any brand/organization in the healthcare space that has exploited the massive potential of technology to improve processes.

8. Ed Tech
Any brand/organization in the education space that has successfully used technology to promote, optimize and upscale their business process.

9. Travel Tech
A brand/organization in the travel space that has successfully integrated technology in their processes to optimize their services.

10. Most Digitally Enabled Organization
Any organization that has efficiently used digital technologies to optimize its processes & obtain a true business advantage through digital transformation.

 

1. Best Cyber Security Product or Service - The most innovative, relevant & useful cyber security product or service that is essentially business driven & easy-to-use.
2. Best Mobile Cyber Security Product or Service - the most innovative, relevant & useful mobile Security Product that has elevated the standards of mobile cyber security through a state-of-the-art product or service.
3. Excellence in Cyber Security Capacity Building –A Cyber Security company/organization which has contributed the maximum in the area of capacity building.
4. Indian CS Company with Global Excellence - An Indian Cyber Security company which has expanded into the Global market and worked towards making a Global Product/Service.