AWARD CATEGORIES

1. Best App/Game used for Marketing New
Any brand that successfully markets its product/service using a game to effectively propagate a message on the mobile platform.

2. Best Brand Awareness Campaign using Mobile
Any campaign that has grown/developed the awareness of a brand using mobile.

3. Best Data-Driven Marketing Strategy
Aims to award the best strategy which intelligently uses data for advanced marketing results.

4. Best Digital Integrated Campaign
Any comprehensive Integrated Media Plan which was executed over either all web based forums or all mobile based platforms in cohesion. All the entries must include media buys and placement over the entire gamut of digital media utilized.

5. Best Display Campaign
Any campaign which emphasized the use of digital banners, buttons, pop-ups, videos or any other form of web display to promote an idea, concept, product, service, offer, etc. and helped the campaigner in achieving the desired targets.

6. Best Email Marketing Campaign
Any campaign that utilized direct marketing as a tool via electronic mail to broadcast, propagate, circulate or disseminate a message and effectively fulfilled the objective of promotion, advertising, buzz-creation or publicity amongst the relevant target group. 

7. Best Execution of Performance Campaign
Any campaign based on measurable results which was publisher/network/agency led and devised, created and delivered either completely internally or through a collaboration of parties that enabled them successfully manage expectations whilst adding incremental or innovative sales value thereby achieving goals.

8. Best Lead Generation Campaign through Mobile
Any campaign that expertly uses mobile to directly impact sales, conversions, trials or purchase intent.

9. Best Messaging Campaign
Any brand that best uses SMS/MMS to market their product/service for a marketing campaign.

10. Best Mobile Search Campaign
Any campaign that has best utilized the immense power of mobile search in today’s changing marketing environment.

11. Best Omni-Channel Campaign Management & Marketing Automation
Any brand that runs integrated marketing campaigns across multi channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.

12. Best Search Marketing Campaign
Any paid form of search campaign which aimed at using search engine/engines for promotion of a product, service or event or for any other marketing activity and achieved great results in terms of number of clicks, visits, registrations and/or transactions. 

13. Best use of AR/VR in a Marketing Campaign
Innovative use of AR/VR Technology for marketing or integration of AR/VR with a campaign.

14. Best use of Native Advertising New
Any brand or agency who has established the most innovative and effective use of interactive advertising using content creation, creative execution, and user engagement. The advertisement should be unique and native to the content on which it is integrated.

15. Best Viral Marketing Campaign
Any advertising and/or marketing phenomenon that was executed via the message format of text, graphic, video or any interactive activity that achieved the facilitation and encouragement of sharing and/or tagging of the message amongst the masses at large over web, mobile, social media or any other form of digital forum thereby succeeding in influencing the behavior, perception or likeability towards the idea, product or service. 

1. B2B Content Campaign of the Year New
Any content campaign used to market products/services to other businesses so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category.

2. B2C Content Campaign of the Year New
Any content campaign used to market products/services to consumers so as to win convert for sale of products or services will be eligible to be awarded under this category.

3. Best Use of Mobile for Content Marketing Campaign
Any brand that willfully creates and uses high quality content specifically for mobile as a medium to promote its products and/or services will be eligible for this category of awards. Games, apps etc. are also applicable to be entered.

4. Best Use of Real-Time Streaming
If a brand uses real time streaming to effectively market itself and the content that it wishes to promote through any media accessible, it will be eligible to be a part of this category.

5. Best User-Generated Content used for a Campaign
Any content that has originated from a user such as a blog, a chat, a tweet, a video, or a podcast etc and is recognized as first-rate for a brand will be eligible for this category.

6. In-house Content Campaign of the Year New
Any content-based campaign created by brand themselves without the assistance of a specialist agency will be eligible to be awarded under this category.

7. Most Consistent Excellence in Digital Publishing
A brand that has the most consistent, innovative and excellent results of their campaigns will be eligible for this category.

1. Best Blog New
Any blog that has combined great content and personality to engage an audience through a specific topic or set of topics will be eligible to be rewarded under this category.

2. Best Social Influencer Campaign New
Any campaign or business that has made use of Social Influencers for the promotion of their brands – either to drive awareness, launch a brand or drive sales will be eligible to be awarded under this category.

3. Best use of Facebook New
Any creative and innovative activity performed which exemplifies efficient use of Facebook in the holistic sense as ancillary to an advertising or a marketing campaign.

4. Best use of Instagram New
Any creative and innovative activity performed which exemplifies efficient use of Instagram in the holistic sense as ancillary to an advertising or a marketing campaign.

5. Best use of LinkedIn New
Any creative and innovative activity performed which exemplifies efficient use of LinkedIn in the holistic sense as ancillary to an advertising or a marketing campaign.

6. Best use of Twitter New
Any creative and innovative activity performed which exemplifies efficient use of twitter in the holistic sense as ancillary to an advertising or a marketing campaign.

7. Best use of YouTube New
Any creative and innovative activity performed which exemplifies efficient use of YouTube in the holistic sense as ancillary to an advertising or a marketing campaign.

1. Best Consumer Mobile Service
Any remarkable service which provides facilities pertaining to utility and/or entertainment needs of the users including graphics, information, assistance, open-source data, music, video, social media, m-commerce, messaging, mailing, data-storing, GPS/location tracking and etc through cross-platform forums, mobile-based browsers, applications and/or portals.

2. Best Enterprise Product or Service
Any state-of-the-art mobile tool designed and dedicated to the purpose of helping and supporting users from corporations or enterprises to work smarter and do business better on the move by providing efficient tools, mechanics, services, products and/or information relevant to the domain.

3. Best Innovative Mobile App
Any pre-emptive and innovative mobile app designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.

4. Best Wearable Technology New Any wearable mobile product that has offered a high level of innovation, performance and service within its prescribed offerings & beyond will be eligible to be awarded under this category.

5. Most Innovative Start-up App New Any innovative mobile app designed on or after January 2015 with the idea of serving consumers &/or engaging them with an innovative concept that captivates a significant user base.

1. Best Banking Tech of the Year New
This award aims to recognise excellence, innovation and the use of IT in banking and financial services. A bank or financial institution that is striving for innovation and professional contribution to the industry’s betterment with intelligent use of technology is eligible to be awarded under this category.

2. Best Digital Payment Processor
All payment gateways, payment processors and merchant account providers which have facilitated the process of fast and secure digital payments for goods and services are eligible for application in this sub-category.

3. Best Insurance Tech of the Year
Any advanced insurance software product/service that has improved the efficiency of insurance processes like comprehensive policy analysis, compensation, claim & bonus monitoring, data handling.

4. Best Lending Tech of the Year
This award will recognise an online, crowdfunding or P2P lending platform that offers either consumers or businesses a new and innovative way to access alternative finance.

5. Best Mobile Payment Product or Service
Any mobile payment product or service that renders cashless offerings, provisions and packages for mobile ticketing, billing, banking, credit and payment services, financial inclusion, etc., and has been built with the objective of providing convenience and security to the users in terms of financial transactions is eligible for application in this sub- category.

6. Best Payment Technology/Solution Provider
This award will recognize a technology/payment solution provider who has excelled in its field, implementing innovative cards or payments technology or payments solution into organizations during the past year and has led to an improvement in the overall efficiency of a company's operations

7. Best Prepaid Card Solution
This award will go to a retailer or company who has excelled in the field of prepaid cards, gift cards or vouchers, for use either in-store or online.

8. Most Innovative Fintech Data Solution Provider
Any dynamic data management solution that enables users to manage, analyze, filter & integrate data to create consistent & accurate information that helps users in effective decision making.

9. Most Innovative Money Transfer Product/Service
Any technology that has provided an innovative solution in the money transfer space for a fast & economical transaction to help the end user & adopt a transparent transaction process. This solution must implement a solid security process while complying with laws and regulations.

10. Most Innovative Wealth, Asset and Investment Management Service/Product
Any wealth, asset or investment management system/product/service that has provided innovative ways to improve management & reduction of risk, transaction tracking, analytics as well as profit potential.

1. Best Digital API New
Any technology, product or service that offers application programming interface solutions that enhances the business opportunities of brands to the most level, will be eligible to be awarded under this category.

2. Best Tech for Advertising
This award honors excellence in advertising through the optimum use of innovative technology will be eligible to be awarded under this category.

3. Best Tech for E-Commerce
This award is aimed at awarding outstanding organizations in the e-commerce and technology industries. This includes food tech companies, travel & ticketing companies, shopping websites etc.

4. Best Tech for Education
This award recognizes people in and around education for outstanding contributions in transforming education through trendsetting technology to enrich the lives of learners everywhere.

5. Best Tech for Health
This award honor excellence in the healthcare industry that has taken a step ahead with innovative technology.

6. Best Tech for Media New
This award honors excellence in media using latest technologies used by Digital entertainment players, publishers etc.

7. Best Tech for Retail New
This award honors excellence in retail technology keeping in line a host of operational benchmarks.

8. Best use of Bots New
This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

9. Best use of IoT
This award is designed to honor the best Internet of Things solution providing businesses in various categories.

10. Best use of Machine Learning New
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.

11. Most Digitally Enabled Organization
This award honors organization that has efficiently used digital technologies to optimize its processes & obtain a true business advantage through digital transformation.

1. Best use of Internet for Social and Economic Development
Best web initiatives, programmes, products and service that have had a tangible effect in bridging the digital divide at an affordable cost.

2. Best use of Mobile for Social and Economic Development
Best mobile initiatives, programmes, products and services that have had a tangible effect in bridging the digital divide at an affordable cost.

3. Best use of Technology to drive/execute CSR Initiative New
Best use of technology for initiatives, programmes, products and services that have had a tangible effect in bridging the digital divide at an affordable cost.

Note: The rates applicable for this category would be INR 1000 for both members and non-members.

1. Agency to Watch New
This award honors the work done by agencies which are producing innovative and exciting work with no more than 15 staff members and in existence for not more than 3 years. Disciplines such as ranging from digital to media to promo, direct, mobile, design, or combinations thereof are eligible. The team that strategizes and executes groundbreaking ideas to compete with work done by some of advertising's oldest, largest and most sought-after partners will be eligible to be awarded.

2. Digital Agency of the Year
The objective of this category is to give award to an Agency which scores more than the rest of its competition based on the average score (in percentage), quality of entries and number of entries (Quantum of work done) across all categories mentioned above.

3. Digital Female Leader of the Year
This award category recognizes a female professional, entrepreneur, innovator, leader or pioneer who has exceptional contribution towards the growth of an organisation in particular and industry in the year 2018. This can be awarded to an individual from an agency or an individual media owner or an advertiser.

4. Digital Person of the Year New
The apex individual title, it looks forward to awarding a person who has made an outstanding contribution for the promotion of Internet and/or mobile services in India through any endeavor or work of his company, government department or NGO in the form of any executed project or application that rendered significant developments in the digital domain in terms of reach, accessibility, convenience and acceptance with proven results.

5. Digital Start-up of the Year
This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 September 2015 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.