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Winner 2020

SPECIAL AWARDS
Digital Person of the Year
Winner
Mr. Dinesh Agarwal, Founder & CEO, IndiaMart
Digital Startup of the year
Winner
cure.fit
Digital Agency of the Year
Gold
Interactive Avenues - A Reprise Network Company
Silver
Mindshare India
Winner
MediaCom
DIGITAL ADVERTISING AWARDS
Best Messaging Campaign
Entry Name
Client/Submitted By
Gold
On-boarding SMS Campaign by PVR Cinemas
PVR Cinemas
Silver
Self Paying Apartments in London<
Acquist Marketing & Information Services
Bronze
Best Messaging Campaign
Bajaj Finserv Direct
Best Mobile Search Campaign
Entry Name
Client/Submitted By
Gold
GimBooks App search Campaign - How a Mobile Search campaign led to 500,000+ downloads without any other marketing.
G.I.M Infotech
Silver
Kurkure does not contain plastic
PepsiCo India by Mindshare India
Best Omni-channel Campaign Management & Marketing Automation
Entry Name
Client/Submitted By
Gold
Kurkure Twistkeen Launch
PepsiCo India by Mindshare India
Silver
Pampers POME - Omni-channel Digital Sampling & Engagement
Pampers - Procter & Gamble by ValueFirst Digital Media
Bronze
MoneyGram Blessing Campaign for ICC CWC 2019
MoneyGram International
Best Search Marketing Campaign
Entry Name
Client/Submitted By
Gold
MobiKwik - 3.5X Growth in organic visitors in 5 Months
MobiKwik by HiveMinds Innovative Market Solutions
Silver
Kurkure does not contain plastic
PepsiCo India by Mindshare India
Bronze
Kia Seltos Search Campaign: Gallery Ads
Kia Motors India by Innocean Worldwide India
Best use of AR/VR in a Marketing Campaign
Entry Name
Client/Submitted By
Gold
Mahindra XUV3OO launch – BLINK TO EXPERIENCE
Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company
Silver
Coca-Cola x Snapchat - 12th Man Filter
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Bronze
#ColorMeMatte
Maybelline New York India by FoxyMoron
Best use of Native Advertising
Entry Name
Client/Submitted By
Gold
With Great Pranks Comes Great Responsibility
United Breweries by Mindshare India
Silver
Flipkart Gives Adidas the Ultra Boost
Adidas by Flipkart
Bronze
Best use of native advertising - PivotRoots: Amazon Prime Video – The Family Man
Amazon Prime Video by PivotRoots
Best Viral Marketing Campaign
Entry Name
Client/Submitted By
Gold
#BigBillionStar - Most Viral Campaign on Tiktok!!
Flipkart
Silver
Stand With Pride
Interactive Avenues - A Reprise Network Company
Bronze
MX Player: Idea Chor Campaign
MX Player
Online Interactive Marketing
Entry Name
Client/Submitted By
Gold
Blow Maadi! (Please Blow!)
United Breweries by Mindshare India
Silver
Rekindling the childlike spirit of playfulness
Mondelez by FCB Interface
Bronze
XL6 - Hello Ranveer
Maruti Suzuki India by Adglobal 360
Online Video
Entry Name
Client/Submitted By
Gold
Ariel #SonsShareTheLoad
Procter & Gamble by MediaCom
Silver
Vicks – One In A Million #TouchOfCare
Procter & Gamble by MediaCom
Bronze
Axis Bank Forex Cards Digital Campaign
Axis Bank
Best Lead Generation Campaign through Mobile
Entry Name
Client/Submitted By
Gold
Lead Gen Mobile First Website for Magnum Pleasure Pop-up Store Sydney
Unilever by Rage Communications
Silver
When Women Joined Hands To Break Social Shackles
Meesho by Affle India
Bronze
Hobby Ideas - Fevicryl Kala Stars
Pidilite Industries – Fevicryl Hobby Ideas by Schbang
Best Email Marketing Campaign
Entry Name
Client/Submitted By
Gold
Reimagining the role of a diaper in the mother’s life
Kimberly Clark by FCB Interface
Silver
Ek Fikr Kam
Edelweiss SME Lending
Bronze
ENABLING EFFECTIVE SEGMENTED EMAIL COMMUNICATION
BookMyShow by Kenscio Digital Marketing
Best Display Campaign
Entry Name
Client/Submitted By
Gold
Coca-Cola Be the 12th Man
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Silver
YES Bank InstaTalk
YES Bank by iProspect
Silver
Bad Candidate Alert: Empowering voters in the world’s largest democrac
Times Network by m/SIX
Bronze
Chat with Chiku (Hello, Virat!)
Uber by TLG India (Performics India)
Best Digital Integrated Campaign
Entry Name
Client/Submitted By
Gold
Pampers POME - Omni-channel Digital Sampling & Engagement
Pampers -Procter & Gamble by ValueFirst Digital Media
Silver
Why Suffer Silently
Blue Cross Laboratories by C Com Digital
Bronze
Reliance General Insurance - Business Scale up
Reliance General Insurance by iProspect
Bronze
Abhi toh aur chalega
Asian Paints by Madison Digital
Best Data Driven Marketing Strategy
Entry Name
Client/Submitted By
Gold
Spotify - Best Data-Driven Marketing Strategy
Spotify India by Interactive Avenues - A Reprise Network Company
Silver
Mind Your Language
Ariston Thermo Group by WATConsult
Bronze
Project - Surgical Strike by Flipkart
Flipkart
Bronze
Max Life: Pushing Boundaries
Max Life Insurance by iProspect
Best Brand Awareness Campaign using Mobile
Entry Name
Client/Submitted By
Gold
Best Brand Awareness Campaign using Mobile - PivotRoots: Amazon Prime Video – Made In Heaven
Amazon Prime Video by PivotRoots
Silver
Assistance bot with Hello English
Amazon India by Interactive Avenues - A Reprise Network Company
Bronze
MG Hector Launch
MG Motors by Interactive Avenues - A Reprise Network Company
Best App/Game used for Marketing
Entry Name
Client/Submitted By
Gold
The BigB Bot by Flipkart - WhatsApp Innovation
Flipkart
Silver
Phone Se Loan in 3 Mins
Indiabulls by Madison Digital
Silver
Colors Dekho. Runs Banao.
Viacom 18 by Madison Digital
Bronze
Coca-Cola Cric n Coke Game
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Best Execution of Performance Campaign
Entry Name
Client/Submitted By
Gold
A path breaking campaign to increase online transactions with Mastercard
Mastercard by Flipkart
Silver
Ford's Drive towards the next leap in growth
Ford India by Wannamo Marketing
Bronze
Brand Factory: Free Shopping Weekend
Future Group by MediaCom
DIGITAL CONTENT AWARDS
Most Consistent Excellence in Digital Publishing
Entry Name
Submitted By
Gold
Curly Tales
Curly Tales by Fork Media
Silver
The Quint Website
Quinitillion Media (The Quint)
Bronze
Aaj Tak
TV Today Network
In-house Content Campaign
Entry Name
Submitted By
Gold
Quaker Oats: Kitchen Khanna & Konversations
PepsiCo India by Mindshare India
Silver
The Quint’s Special Projects
Quinitillion Media (The Quint)
Bronze
#CarOShayari
Times Network by BCCL
Best User-Generated Content used for a Campaign
Entry Name
Submitted By
Gold
Har Ghooth Mein Swag- Tik Tok
PepsiCo India by Mindshare
Silver
#AadhiwaliZindagiMitao
The Wishing Factory by Siriti
Bronze
Photo OK Please
Tata Motors India by Rage Communications
Best Use of Real-Time Streaming
Entry Name
Submitted By
Gold
Straight Up Punjab – India’s First Digital Live Concert
Sony Music
Silver
Robert Downey Jr. Live Event At PVR
PVR Cinemas
Bronze
How Amazon launched their biggest sale using live event
Amazon India by Interactive Avenues - A Reprise Network Company
Best Use of Mobile for Content Marketing
Entry Name
Submitted By
Gold
Right to Orgasm
Reckitt Benckiser India by Havas Worldwide
Silver
Sprite Interactive Film – Summer ka best Idea!
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Bronze
Too Yumm!’s baked snacks take over India’s biggest cricket league
TooYumm by Interactive Avenues - A Reprise Network Company
Best Brand- Influencer Collaboration
Entry Name
Submitted By
Gold
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble by MediaCom
Silver
Best Brand Influencer Collaboration
Protinex, Danone India by Schbang
Bronze
HDFC Life Kahaani Express
HDFC Life Insurance by TLG India (Performics India)
Bronze
Destination Canada with Curly Tales
Destination Canada by Charson Advisory Services
B2C Content Campaign
Entry Name
Submitted By
Gold
MX Player: Idea Chor Campaign
MX Player
Silver
Dream Girl Social Media Campaign - Balaji Motion Pictures | Agency - TheSmallBigIdea
Balaji Motion Pictures by TheSmallBigIdea
Bronze
B2C Content Campaign - PivotRoots: Amazon Prime Video – The Family Man
Amazon Prime Video by PivotRoots
B2B Content Campaign
Entry Name
Submitted By
Gold
Yes Bank Premier League
Yes Bank
Silver
B2C Content Campaign
State Bank of India
Bronze
Lenovo-Thinkbook-Global Product Launch Campaign
Lenovo by Position2
SOCIAL MEDIA AWARDS
Best use of YouTube
Entry Name
Client/Submitted By
Gold
Thums Up Mirrors – Contextual Video Advertising
Coca-Cola India by Interactive Avenues - A Reprise Network Company
Silver
Fevicol 60 Years
Pidilite by Madison Digital
Bronze
Kyu Sookhe Sookhe Hi- VOGON on YT
PepsiCo India by Mindshare India
Best use of Twitter
Entry Name
Submitted By
Gold
Best Use of Twitter for Myntra Fashion Superstar
Myntra Designs
Silver
The Hardest Worker
Mahindra and Mahindra by FCB Interface
Bronze
Chalo Kumbh Chale
Vivoki
Best use of LinkedIn
Entry Name
Client/Submitted By
Gold
Talentedge LinkedIn Campaign
Arrina Education Services
Silver
TVS Credit LinkedIn Campaign
TVS Credit Services by Interactive Avenues - A Reprise Network Company
Bronze
Corporate Salary Package Campaign
State Bank of India
Best use of Instagram
Entry Name
Client/Submitted By
Gold
Colgate MaxFresh: MaxFresh Rap Battle Challenge
Colgate MaxFresh by Ripple Links
Silver
SONY Alpha - Instagram
Sony India by Interactive Avenues - A Reprise Network Company
Bronze
Fashion Instacast 2.0
Future Lifestyle Fashion by Interactive Avenues - A Reprise Network Company
Best use of Facebook
Entry Name
Client/Submitted By
Gold
Right to Orgasm
Reckitt Benckiser India by Havas Worldwide
Silver
Only Men Can play Cricket ?
Diageo by Mindshare India
Bronze
Mahindra XUV3OO launch – BLINK TO EXPERIENCE
Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company
Best Social Influencer Campaign
Entry Name
Client/Submitted By
Gold
Only Men Can play Cricket ?
Diageo by Mindshare India
Silver
#AadhiwaliZindagiMitao
The Wishing Facory by Siriti
Bronze
HDFC Bank - Add An Ad
HDFC Bank by Social Kinnect
Best Blog
Entry Name
Client/Submitted By
Gold
#MoreThanReady
Infectious Advertising
Silver
WebEngage Blog - The top blog talking about User Engagement, Retention & Improving CX
WebEngage
MOBILE AND APP AWARDS
Best Consumer Mobile Service
Entry Name
Client/Submitted By
Winner
Paytm Money
Paytm Money
Best Enterprise Product or Service
Entry Name
Client/Submitted By
Winner
Fitternity
Fitternity
Best Innovative Mobile App
Entry Name
Client/Submitted By
Winner
KhataBook App
KhataBook
Most Innovative Start-up App
Entry Name
Client/Submitted By
Winner
EarlySalary
EarlySalary
TECHNOLOGY AWARDS
Most Digitally Enabled Organization
Entry Name
Client/Submitted By
Winner
Rada Ecosystem
Tata SIA Airlines
Best use of Machine Learning
Entry Name
Client/Submitted By
Winner
Cold and Flu Predictor
GSK by Mindshare India
Best use of IoT
Entry Name
Client/Submitted By
Winner
Energy Management Solution (EMS)
Tata Consultancy Services
Best Use of Experiential Tech for Digital & Physical Experiences
Entry Name
Client/Submitted By
Winner
HOW A BRAND SAFEGUARDED CHILDHOOD
Godrej Consumer Products by GroupM Media
Best use of Bots
Entry Name
Client/Submitted By
Winner
WhatsApp Banking
Kotak Mahindra Bank
Best Tech for Retail
Entry Name
Client/Submitted By
Winner
Qwikcilver Product Suite – Every Retailer’s 3 A.M friend.
Qwikcilver Solutions
Best Tech for Media
Entry Name
Client/Submitted By
Winner
Straight Up Punjab – India’s First Digital Live Concert
Sony Music
Best Tech for Health
Entry Name
Client/Submitted By
Winner
Max Bupa Health App
Max Bupa Health Insurance
Best Tech for Education
Entry Name
Client/Submitted By
Winner
Toppr Technologies Pvt. Ltd
Toppr Technologies
Best Tech for E-Commerce
Entry Name
Client/Submitted By
Winner
PhonePe Switch - Your shortcut to a world of apps
PhonePe
Best Tech for Advertising
Entry Name
Client/Submitted By
Winner
Flipkart Digilytics Engine
Flipkart
Best Digital API
Entry Name
Client/Submitted By
Winner
Oberoi Hotels - Calendar Upgrades
East India Hotels (Oberoi & Trident Hotels)
DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS
Best use of Internet for Social and Economic Development
Entry Name
Client/Submitted By
Winner
Gillette #Shavingstereotypes #BarbershopGirls
Procter & Gamble by MediaCom
Best use of Mobile for Social and Economic Development
Entry Name
Client/Submitted By
Winner
SHEROES app
SHEROES
Best use of Technology to Drive/Execute CSR Initiative
Entry Name
Client/Submitted By
Winner
Digital Sakhi – Empowering women through Digital Finance (A CSR initiative by L&T Financial Services)
L&T Financial Services
PAYMENT AND FINTECH AWARDS
Most Innovative Wealth, Asset and Investment Management Service/Product
Entry Name
Client/Submitted By
Winner
Kaleidofin Private Ltd.
Kaleidofin by Cubic Communication
Most Innovative Money Transfer Product/Service
Entry Name
Client/Submitted By
Winner
Enabling financial inclusion through mom and pop stores
Eko India Financial Services
Most Innovative Fintech Data Solution Provider
Entry Name
Client/Submitted By
Winner
Real Time Digital Onboarding for Current Account customers
Signzy Technologies
Best Prepaid Gift Card Solution
Entry Name
Client/Submitted By
Winner
Leading the Gift Cards from the front with 100+ Bn transactions, 400+ Mn cards, 200+ Brands
Qwikcilver Solutions
Best Payment Technology/Solution provider
Entry Name
Client/Submitted By
Winner
Best Payment Technology/Solution Provider - Android POS - EMI feature
Pine Labs
Best Mobile Payment Product or Service
Entry Name
Client/Submitted By
Winner
Scaling payments and building an acceptance network for offline merchants
PhonePe
Best Lending Tech
Entry Name
Client/Submitted By
Winner
Best Lending Tech
Bajaj Finserv Direct
Best Insurance Tech
Entry Name
Client/Submitted By
Winner
Ola Re. 2 Ride Insurance
Acko General Insurance
Best Banking Tech
Entry Name
Client/Submitted By
Winner
OneConnect
Axis Bank
Best Digital Payment Processor
Entry Name
Client/Submitted By
Winner
CCAvenue
Infibeam Avenues